Application of this Policy
This Policy is based on the Singapore Personal Data Protection Act 2012 (“PDPA”) and all the associated regulations and guidelines as may from time to time be issued by the Personal Data Protection Commission (“PDPC”) of Singapore. In jurisdictions outside of Singapore, BASE’s practices may be subject to different or more restrictive local laws.
Collection of Information
INFORMATION WE COLLECT:
We may collect additional personal data about you that you knowingly and voluntarily provide in connection with certain activities at or transactions with BASE or our website, such as participation in social media offerings (such as signing up through our Facebook pages). The additional information that we collect depends on the nature of the activity or transaction.
In addition to personal data that you provide to us, we may collect certain information about you that is not generally or uniformly considered personal data and which we consider to be non-personal data. We collect this information to create a better user experience and to identify areas of improvement on our websites and for our services. Such data is collected, and may include information such as the type of Internet browser you are using, your IP address, the pages you visited on our websites, how you arrived at our websites (i.e., through a search engine or a referring website), and other types of information.
When you visit our website, we may assign your computer one or more “cookies”. By accessing our website, you agree that we can place cookies on your device.
Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies. Generally, you can remove these cookies by following directions provided in your Internet browser’s “help” file. If you choose not to allow us to place a cookie on your computer, you may be restricted from some services and some of the interactive features offered on our websites may be similarly restricted or rendered inoperable.
In addition to cookies, we may also use other Internet technologies, such as web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of our website. We also may include web beacons in e-mail messages or newsletters to determine whether messages have been opened and acted upon, and how. The information we obtain in this manner enables us to customize the services we offer and measure the overall effectiveness of our online content, advertising campaigns, and the products and services we offer through our website. By accessing our website and agreeing to receive our e-mail messages or newsletters, you agree to that we can use other Internet technologies such as those mentioned above on your device.
Combining Information We Collect with Information from Other Sources
We may obtain personal and non-personal data about you from other sources and combine it with information you provide to us. In situations in which a third party under contract with BASE collects personal data about you, we will require the third party to exercise reasonable care in protecting your information so that it is in compliance with the PDPA.
Uses of Information Collected
USE BY BASE:
Purposes for Which Information is Used or May be Used
BASE either currently uses or may in the future use your information for any purpose not prohibited by applicable law. This includes the following purposes:
Sale of Information
In addition, we may share your personal data with certain trusted third parties to help us operate our website and improve our business, or for marketing purposes. For example, we may use third parties to host our data and the personal data of our users, provide customer service, complete purchases, distribute our newsletters or marketing materials, and for other services necessary to operate any of our businesses or our website or that may provide you a better experience on our website or at BASE.
In situations in which a third party under contract with BASE collects personal data about you, we will require the third party to exercise reasonable care in protecting your information so that it is in compliance with the PDPA.
If you have ceased to be a customer BASE and have cancelled your account or membership, BASE will not send you marketing materials or share your personal data with unrelated third parties. However, BASE may still retain your records and use your information for legal and/or business purposes, including for compliance with the PDPA or other laws.
If you do not want your personal data to be shared among affiliates or partners of BASE, you may opt-out of such information sharing by sending us the appropriate withdrawal of consent form found at General Consent withdrawal Request. Please note that if you withdraw your consent for a limited purpose, such as for marketing or a specific category of marketing, we may still contact you or use your information for other purposes for which you have not withdrawn your consent and such personal data may still be shared, as permitted under the PDPA and other applicable law. If you do not wish to receive any further information from BASE regarding offers, promotions or special events via email, you may unsubscribe by clicking the unsubscribe link included in our email correspondence.
Access to and Correction of Your Information
You may request to access or correct (including update) your information by submitting a form which can be found at Access to and Correction of Personal Data Request Forms. Please note that subject to the PDPA, not all information that we have collected may be available for review.
International Transfers of Information
We operate our website in Singapore and we may transfer personal data to the Non-Singapore affiliates in the United States. We have taken steps to ensure that appropriate levels of protection necessary to maintain the security and integrity of your personal data are in place and that any transferred data is processed only in accordance with the PDPA and any other applicable law.
BASE uses reasonable precautions to protect your personal data and store it securely. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is 100% secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures. BASE’s website has security measures in place that strive to protect against the accidental loss, misuse, and unauthorized access to your personally identifiable information while under our control. Such security measures include, but are not limited to, password controls, firewalls, and other industry standard security measures.
Our Contact Details
Changes to Policy
For more information about the Singapore Personal Data Protection Act 2012, please visit the Personal Data Protection Commission’s website at http://www.pdpc.gov.sg
PERSONAL DATA REQUEST FORMS
Access to Personal Data Request Form
Correction of Personal Data Request Form
Please send the completed request form -
The Data Protection Officer
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